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Brief About Us

The Profits Group is an independant F&I marketing group based in Ottawa mainly serving Eastern Ontario and the 401 corridor since 1991. Over the last decade we have enjoyed growth across Canada with a network of independant agents, by providing best in class products , industry leading training and unsurpassed service to both our dealer network and our agents. The Profits Group was named Canada's largest independant F&I marketing group by the Canadian Automotive News in 2010.

As we always strive to work on behalf of our dealer partners to develop products that increase both profit and efficiency, it has become clear that there is a need for a one-stop-shop approach to product/site management. This has been the result of many meetings where our clients were tired of managing multiple sites with a myriad of usernames and passwords. The Protection Centre houses all of our products under one roof with one set of login credentials, and all info can be exported from Dealertrack for optimal convenience. One environment handling all your product and deal needs.